GAINESVILLE, Fla. — For female mag visitors, intercourse does not sell a great deal since it — bores.
Therefore conclude three University of Florida marketing teachers in a study that is new gauged young women’s psychological reactions to adverts featuring stunning ladies from Vogue, Allure as well as other women’s mags.
The hotter the attire that is model’s appearance, the greater it left the women, well, cold, state UF’s Robyn Goodman, Jon Morris and John Sutherland. just What the 100-plus women that are college-age when you look at the research discovered much more attractive than provocative intercourse kittens had been normal, pretty-in-an-everyday-way kinds, an appearance the scientists describe as nutritious.
“ everything we found is the method in which the industry together with method in which consumers are taking a look at beauty are many different,” said Goodman.
The study – which won the top paper honor within the advertising unit at last month’s Association for Education in Journalism and Mass correspondence meeting in san francisco bay area — is partly of interest as it clashes aided by the sex-drenched conventions of glossy mag marketing. In accordance with Goodman, it brings to light a disconnect that is looming generally speaking male executives of businesses wanting to market their products or services additionally the feminine customers they’re trying therefore desperately to attain.
They run by“If you look at most of the Fortune 500 companies, who are? Men,” Goodman stated. “So, you’re their advertising agency and you’re pitching these tips to these males. Continue reading “As soon as the magazine woman begs ‘come hither,’ the (feminine) audience yawns”