E-sports will be a medal that is official at the 2022 Asian Games in Hangzhou, China, because of a new strategic partnership between the Olympic Council of Asia (OCA) and Alisports, that is owned by the Chinese e-commerce giant Alibaba Group.
Alibaba chief Zhang Dazhong’s company has invested millions in esports and did utilizing the OCA to have competitive video clip video gaming included in the Asian Games.
This means alongside the procession that is usual of, triathletes and ping-pong players will be a new strain of ‘cyber-athlete’ furiously pounding their joy-pads as they vie for gold in League of Legends, Dota 2 and Fifa.
The Asian games is definitely ground that is fertile experimenting with more unconventional activities. Over the years, there have, for example, been medals for contests in body-building, bridge and board games.
There was additionally something called ‘dancesport,’ plus the popular southern Indian game of ‘kabaddi,’ by which contestants try to run past their opponents while holding their breath and over repeatedly chanting ‘kabaddi, kabaddi, kabaddi.’ And yes, that last one is real, we promise.
Beyond the Fringe
But the truth is, esports is not any longer a fringe ‘sport’ like a few of the above. It’s a spectator event that regularly fills arenas. Recent research revealed that esports can be popular a viewing practice among American male millennials as basketball or hockey.